Legal
Privacy Policy
Last updated: August 2026
GenThrive ("we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, and protect information you provide through our website and services. GenThrive is operated by Mohammed F Merchant, doing business as MFM Enterprises. We provide reputation management and customer review solutions for local businesses across the United States.
Information We Collect
When you submit a form, we may collect your name, business name, email address, phone number, the products you're interested in, and any message you provide. We also collect standard analytics and attribution information such as referral source and UTM parameters. When you interact with our SMS programs, we collect the mobile number and consent information you provide.
How We Use Information
We use the information you provide to respond to your request, follow up about our services, deliver the messages you have consented to receive, and improve our website. We do not sell your personal information.
Cookies and Analytics
We use cookies and similar technologies to understand how visitors use our website and to improve the user experience. You can control cookies through your browser settings. We may use third-party analytics tools that collect anonymous usage data.
Customer and Business Information
When a business uses GenThrive to request reviews or feedback from its customers, the business provides customer contact information such as names, email addresses, and mobile numbers. We use this information solely to send the review and feedback requests the business has authorized, and to help the business manage its reputation. We do not use customer contact information for unrelated marketing.
SMS and Mobile Information
When you provide your mobile phone number and consent to receive text messages from GenThrive, we may use your number to send service-related, informational, customer feedback, review request, and other messages you have consented to receive.
Mobile information will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent information will not be shared with any third parties, excluding aggregators and providers of the text messaging services necessary to deliver the messages.
Message frequency varies depending on your interaction with GenThrive and the applicable messaging program. Message and data rates may apply. You may opt out at any time by replying STOP. For assistance, reply HELP.
Data Sharing
We do not sell your personal information. We may share information with service providers who help us operate our website and deliver messages, and as required by law. Any third-party providers we use are bound by obligations to protect your information.
Data Security
We take reasonable measures to protect the information you provide. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and operate our business.
Your Choices
You may opt out of SMS messages at any time by replying STOP. You may request access to, correction of, or deletion of your personal information by contacting us through our website.
Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
Contact Information
If you have questions about this Privacy Policy, please contact us. GenThrive is operated by Mohammed F Merchant, doing business as MFM Enterprises.